Our Story
Told by Hugo, Chief Adventure Officer at Dog Avenue
I’m Hugo - professional stick finder, puddle jumper and Chief Adventure Officer here at Dog Avenue.
My humans Georgia & Richard and our two small humans don’t really “do” staying inside. If there’s a hill to climb, a woodland path to explore or a windy beach to run along, we’re there - usually with muddy paws, messy hair and big smiles.
For years, our adventures were… let’s just say “organised chaos”. Leaky water bottles in the backpack, forgotten bowls, tangled leads, pockets full of half-broken kit. We’d head out for “a quick walk” and end up miles from the car, everyone thirsty, the kids complaining and my water sloshing around in an old tub that used to hold pasta.
One especially early, cold morning on a hillside (I was having a great time, the humans… less so), my humans looked at the jumble of leaky bottles, bowls and leads and decided enough was enough. Dog Avenue grew from that moment - from a family who loved being outside, but were fed up with gear that couldn’t keep up.
Built on Real Walks, Not Boardrooms
Dog Avenue wasn’t dreamed up in an office. It was born on muddy trails, rocky paths and drizzly Sunday mornings. Every idea started with one simple question:
“What do dogs and their humans actually need when they’re out there?”
So they began creating outdoor gear that actually works:
- Hydration that doesn’t leak, spill or take five different bits of kit – like our 3-in-1 outdoor dog water bottle that keeps me hydrated and keeps the humans’ bags light.
- Fuss-free, reliable essentials that can be grabbed on the way out the door and trusted for the whole day.
- Tough, trail-ready kit that stands up to being dropped, dogs pulling it and British weather doing its worst.
Everything with the Dog Avenue name on it is tested the same way: on real walks, with real families – starting with mine. If it’s not tough enough for an all-day hike, it doesn’t make the cut.
For People Who Don’t Just “Walk the Dog”
Dog Avenue is for the owners who plan weekends around where they can take their dog.
The ones who:
- Lace up their boots at sunrise and head out before the world wakes up
- Don’t turn back just because the sky looks a bit questionable
- Know exactly where the best hidden paths and views are
You’re not just taking your dog out for a toilet break - you’re sharing your favourite places with us. Our job is to make that easier, safer and more enjoyable, without a ton of faff.
Why We Do It
We believe life is better outside - especially when you’ve got a dog trotting along beside you. The right gear shouldn’t make a big fuss; it should quietly do its job, walk after walk, adventure after adventure.
That’s what Dog Avenue is here for:
- Gear that keeps your dog comfortable, hydrated and happy
- Design that fits real family life - from quick park loops to all-day hikes
- Quality you can trust when you’re miles from the car and the weather’s turning
The humans are continuing to build out their collection of outdoor dog essentials, all guided by the same rule: if it doesn’t make real adventures easier for real dogs and real humans, it doesn’t belong on Dog Avenue.
Join Us on the Trail
Every order, every photo, every muddy-paw story means a lot to us (and yes, I inspect the parcels when they arrive). Dog Avenue isn’t just a logo on a bottle or durable equipment - it’s a growing pack of people who love the great outdoors and can’t imagine exploring it without their dogs.
If that sounds like you, you’re in the right place.
Clip in, fill up, and let’s see where the next trail takes us.
Woof,
Hugo 🐾
Chief Adventure Officer, Dog Avenue
