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Dog Avenue was inspired by my son Rue and our cockapoo, Dusty. Through Rue’s anxiety and emetophobia, we saw how much comfort a dog, fresh air, and a simple walk could bring. That experience shaped Dog Avenue into a small, family-run brand creating practical outdoor essentials for real dog owners, real walks, and everyday adventures. We believe the outdoors can help us reset, reconnect, and breathe a little easier. A percentage of sales supports children and families affected by anxiety and emetophobia through YoungMinds, alongside our partnership with Dogs Trust.